CREATOR TOOLS · PRODUCT UX
2024
HeyLink.me
More focused setup and everyday page management for a growing platform.
Client
Persollo PTY LTD
scope
CREATOR TOOLS · PRODUCT UX
year
2024
duration
8 month
Overview
The brief.
Volta Studio came to me with a clear problem — they had strong work but a brand that didn't reflect it. Their existing identity was generic, forgettable, and said nothing about what made them different from every other creative studio competing for the same clients.
The brief was to build a brand identity from the ground up — a visual system that felt bold and confident without being loud, that communicated craft and precision, and that could scale across print, digital, and motion without losing coherence.
The Challenge
Support speed without limiting control
New users want a useful page quickly. Returning users need more control over appearance, integrations, and audience interactions. A first session with too many options slows publication; a dashboard without clear entry points makes everyday tasks harder. The design has to support both stages without making them feel like separate products.
the solution
Key decisions
I broke setup into smaller decisions, placed guidance next to the action it supports, and used previews to connect editing choices with the public page. The essentials come first; deeper configuration can follow. In the workspace, I worked on distinguishing page editing, link management, tools, and settings through clearer navigation and action hierarchy.
I also refined reusable patterns for content cards, editing controls, display options, and interaction states. These give new content types a familiar editing model. Responsive layouts preserve the task priority when the desktop editor has to reflow on smaller screens.
Outcome
The work delivered a more guided setup direction and a more coherent foundation for page management. This is an evolving product rather than a single before-and-after redesign; the case should show a few representative decisions and mark their status accurately.
